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Chrysler
brand named 'Top Popular Brand'
in Vehicle
Satisfaction Awards
·
2011 Jeep Grand Cherokee wins in
'Premium Mid-size SUV' category
·
Chrysler Town & Country tops
'Minivan' category
The
Chrysler brand has been named the "Top Popular Brand" in AutoPacific's 15th
annual Vehicle Satisfaction Awards, said Kip Lager at Lager's
Chrysler World in Mankato.
In
addition, two Chrysler Group vehicles, the new 2011 Chrysler Town & Country
and the all-new 2011 Jeep® Grand Cherokee, won top honors in their categories in
the annual survey of customer satisfaction. Town & Country won in the
"Minivan" category and Grand Cherokee topped the "Premium Mid-size SUV"
category.
AutoPacific's
Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied
an owner is with his/her new vehicle. This study by the Southern
California-based automotive research firm summarizes the results of more
than 68,000 new vehicle owners.
"Vehicles that score
highest in the Vehicle Satisfaction Awards are delivering value and satisfaction
across a wide range of attributes, performing well in 48 separate categories
that objectively measure the ownership experience," George Peterson, president
of AutoPacific, said. "The new Chrysler Town & Country and Jeep Grand
Cherokee demonstrate that Chrysler's new approach to product execution is
resonating with buyers."
For 2011,
every Chrysler brand vehicle is new or significantly refreshed, resulting in
beautifully crafted vehicles with new powertrains, upgraded suspensions,
world-class interiors and an exhilarating driving experience.
"We are
honored that the satisfaction experienced by our owners with their new Chrysler
vehicle has resulted in winning the 'Top Popular Brand' in AutoPacific's
Vehicle Satisfaction Awards," said Kip Lager.
"Chrysler
is passionate about building vehicles that customers are proud to own, and this
award, based on owner feedback, reinforces the 2011 Chrysler lineup does just
that."
Accolades
continue to mount for the Jeep brand's premium SUV, as the Grand Cherokee received
the highest spot in vehicle satisfaction for the "Premium Mid-size SUV"
category.
"The
AutoPacific Vehicle Satisfaction Award is another important accolade for the
all-new Jeep Grand Cherokee, and the 30th award the vehicle has captured," Kip
Lager said.
"We are
delighted that consumers, as well as influential opinion leaders, are
recognizing Grand Cherokee's exceptional blend of on-road refinement, legendary
real-world capability, craftsmanship, premium design, safety, efficiency and
value."
